4 Creepy Ways Big Pharma Peddles its Drugs
By Martha Rosenberg - January 9, 2012
So, how does Pharma dupe us into using unsafe drugs? Today's drug ads, targeted directly to consumers since 1999, seem like they sell diseases and often cast women, children, the elderly and mentally ill in a bad light. But a quick look at ads before direct-to-consumer advertising (DTC) in medical journals shows that drug ads have always done so. It's just that patients didn't use to see them...Here are some of Pharma's most offensive ad campaigns, then and now.


