"If the South Would Have Won"
By Dave Zirin - October 11, 2011
[Football] broadcasts are...pointedly diverse as over-caffeinated talking heads come in all colors...The [National Football League]...wants the disposable income of one particularly thorny demographic: your right-wing, gun-toting, Palin-loving, Southern football fans. That’s why ESPN inexplicably hired Rush Limbaugh in 2003 to be part of their NFL pre-game team.


