New Winnipeg Jets Logo Sacrifices Nostalgia for Militarism
By Tyler Shipley - July 26, 2011
...[T]he new Winnipeg Jets logo foolishly discards a popular classic and chooses instead something that looks like it belongs on an Air Canada safety brochure...While hockey teams in Vancouver, Calgary, Edmonton, Toronto and Montreal labour to give everything a retro, classic feel...the old/new Winnipeg franchise has elected to abandon a look that maintained its popularity throughout the club's 15-year absence...[M]y beloved Winnipeg Jets are being twisted into another cheap marketing ploy for the new Canadian militarism.


